MKT-455 International Marketing
Prerequisite: MKT-300
Curriculum: Fulfills International Business/Marketing concentration requirement
Description: Analysis of key international marketing decisions in a global business environment. Focus on country selection, mode of entry, strategies for exploiting foreign markets, market segmentation and the development of marketing strategies for foreign countries. Study of the impact of global trends and EU economic integration on international marketing.
Current Text: International Marketing (Cateora, Graham)
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Course ID
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Credits
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Instructor
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Language
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Days
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Hours
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Term
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MKT-455-M01
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3
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TBA
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Eng
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MTWR |
11:00-12:50
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Summer II
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MKT-455-M01
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3
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TBA
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Eng
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MW
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15:30-16:45
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Fall
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