MKT-300 Introduction to Marketing Management
Prerequisite: ECON-190 and junior standing (completion of 59 hours)
Curriculum: Business Core Requirement
Description: Introduction to the concept of marketing and the role of marketing in the global economy. Topics include targeting markets, market research, product concepts, marketing channels, promotion strategies, advertising, pricing, marketing ethics, and strategic planning. Emphasis on solutions to marketing management problems.
Current Text: Principles of Marketing (Kotler, Armstrong)
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Course ID
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Credits
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Instructor
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Language
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Days
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Hours
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Term
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MKT-300-M01
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3
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TBA
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Eng
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TR
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18:30-19:45
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Fall, Spring
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MKT-300-M02
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3
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TBA
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Eng
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MW
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14:00-15:15
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Spring
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