CMM-465 International Public Relations
 Syllabus
Offered: Fall 2009
Description: Case analysis of the theory and practice of public relations. PR’s function within organizations, its impact on audiences and role in shaping the public agenda. Study of the evolution of the field, including the massive influence of the internet; the range of roles and responsibilities that public relations practitioners assume in a variety of settings; the ethics of public relations practices in Europe and the United States. (3 Credits) |
