CMM-371 International Advertising: Principles and Practices
Prerequisite: CMM-100 or instructor's permission
Curriculum: Communication elective
Description: High quality, unbeatable price: the truth to the trade that drives commercial capitalism. An exploration of promotion―media, advertising, direct mail, public relations and sales promotion―and the advertising process: primary and secondary research, market segmentation, target audience selection, media planning, budgeting, the creative process, print and broadcast production, campaign evaluation, ethics and social responsibility.
Current Text: course packet
|
Course ID
|
Credits
|
Instructor
|
Language
|
Days
|
Hours
|
Term
|
|
CMM-371-M01
|
3
|
Massana
|
Eng
|
MTWR
|
15:00-16:50
|
Summer II
|
|
CMM-371-M01
|
3
|
Massana
|
Eng
|
MW
|
17:00-18:15
|
Fall
|
|
